What’s Hot For Spring - Basic Colors With a Little Print Mixed In, Says Fashion Expert

Ashley Tisdale wearing Eco-Ganik’s popular stripe racerback shirt.

LOS ANGELES- Spring is here and women are shopping. The trend this year is having a lot of basic color pieces in your wardrobe, with a few prints to mix and match, says Hoda Mallone, design director of the eco-conscious design house Eco-Ganik.

One of the hottest items the design house featured this year was a black and white stripe racerback tank top, made from recycled polyester. “It’s a really nice fabric. It has a nice feel and it breathes unlike traditional polyester,” said Ms. Mallone, who added, “It was probably one of our best sellers. A lot of celebrates wore it.”

The design house’s current celebrity following includes such high profile names as Nikki Hilton, Ashley Tisdale, Jessica Alba, Ann Hathaway, and Selena Gomez.

Eco-Ganik gets a lot of the influence for its fashion lines from the array of California cultures ranging from Hollywood sophistication to the Santa Monica and Venice Beach scenes. “It’s very cool seeing all these different kinds of girls. They inspire us a lot,” said Ms. Mallone, who describes the design house’s style as “contemporary for sure, with some vintage inspiration; a little hippie-chic mixed with street-girl.”

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Vintage Blue Evolves Into an Eco-Fashion Boutique, While Keeping Its Retro-Sports Style

Photo courtesy of Vintage Blue.

PHILADELPHIA- The classic 1940s baseball-inspired fashion boutique Vintage Blue is in the process of launching its current product lines and developing those in the works to exclusively use eco-friendly materials, according to Liza Goncalves and Michelle D’Avella, the company’s co-owners.

The boutique’s product lines are currently tee shirts and totes. Ms. Goncalves talked about the company’s tee shirts, explaining that they are “now 100 percent organic cotton and we use non-toxic, water-based dyes for the printing on our products.”

The boutique is also in the process to designing a green line of dresses, sweat suits, and hoodies, all with a vintage theme inspired by its exclusive licensing of the All-American Girls Professional Baseball League brand. Currently, the company expects to roll out this new line in the Spring of 2010, according to Ms. D’Avella.

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