Ashley Tisdale wearing Eco-Ganik’s popular stripe racerback shirt.
LOS ANGELES- Spring is here and women are shopping. The trend this year is having a lot of basic color pieces in your wardrobe, with a few prints to mix and match, says Hoda Mallone, design director of the eco-conscious design house Eco-Ganik.
One of the hottest items the design house featured this year was a black and white stripe racerback tank top, made from recycled polyester. “It’s a really nice fabric. It has a nice feel and it breathes unlike traditional polyester,” said Ms. Mallone, who added, “It was probably one of our best sellers. A lot of celebrates wore it.”
The design house’s current celebrity following includes such high profile names as Nikki Hilton, Ashley Tisdale, Jessica Alba, Ann Hathaway, and Selena Gomez.
Eco-Ganik gets a lot of the influence for its fashion lines from the array of California cultures ranging from Hollywood sophistication to the Santa Monica and Venice Beach scenes. “It’s very cool seeing all these different kinds of girls. They inspire us a lot,” said Ms. Mallone, who describes the design house’s style as “contemporary for sure, with some vintage inspiration; a little hippie-chic mixed with street-girl.”
Selena Gomez in Eco-Ganik top at Mercedes-Benz Fashion Week
The collection offers women’s dresses, tops, pants, and coats, using a range of organic, natural, and recycled fabrics. “We always use woven bamboo, organic supima cotton, organic fleece, and organic French terry. Those are our staples, and we have now brought in organic and hemp, which is a blend that’s beautiful. So we always try to mix it up every season and give people something new,” said Ms. Mallone.
With still a little chill in the air, Ms. Mallone talked about the design house’s coat line, saying, “our outerwear collection does very well. What I like to do is take the stuffiness out because some coats can be a little overwhelming and can wear the person.
“I like to take those kinds of coats and make them really comforting, using comfortable fabrics like fleece or French terry. Our coat styles range from items such as long, short, trench coat, capes, and long capelets. We have a lot of stuff coming down the pipe.” The design house also has future plans to expand into children’s and men’s clothing.
Eco-Ganik fashion lines are available from the company’s Los Angeles, New York, and Dallas showrooms, as well as in Anthropologie. All of Eco-Ganik’s products are made in the Los Angeles area to insure quality and standards.
The design house is a member of the Organic Trade Association, the OTA Fiber Council Committee, and Co-op America Business Network. The Organic Trade Association is a membership based business association which brings together policy makers, certifiers, growers, shippers, processors, manufacturers, and retailers in North America and Mexico to promote the integrity of the organic standard in North America.