Fashion Show to Launch Designers’ New Sustainability Awareness Campaign
April 9, 2010 Kyriaki (Sandy) Venetis 
loyale summer outfit. Photo courtesy of inhabitat.com.
Wanting to show younger Americans that they can look fashionable and live more sustainable lifestyles too, designer Jenny Hwa held a campus-level fashion show this week at Wake Forest University in Winston-Salem, N.C., where she also operates loyale, her eco-friendly clothing company.
Ms. Hwa said that she’s trying “to inspire the regional community to live stylishly green.” The goal of the show was “for all guests and participants to walk away with a sense that incorporating eco-friendly attributes into one’s daily life is fun and doable,” she added.
The designer’s 2010 collection has an open airy simple feel to it, which is themed after the American road trip experience of the 1950s and the idea of just getting away from it all. loyale’s design style embraces vintage and feminine tones, with silhouettes and some prints. The pieces are made primarily from organic cotton and factory reclaimed overstock fabrics, which would otherwise become landfill waste.
Other designers at the show included: Lara Miller, John Patrick Organic, Stewart + Brown, and Bodkin.