Mimi the Sardine Gives Kids a New Grownup Way to Carry Lunch
August 7, 2009 Kyriaki (Sandy) Venetis 
Lunch sacks photo courtesy of Mimi the Sardine.
Little kids are always in a rush to grow up. It’s why they are always getting into their parents closets and playing dress up. This idea played in Pia Anderson’s mind when she decided to design preschool age lines of lunch bags, with a grownup feel, but still a young and practical twist.
“We gear to this age group of messy eaters. It’s where we are trying to make a difference,” said Ms. Anderson, founder and CEO of Mimi the Sardine, a provider of eco-friendly accessories and houseware.
Last month, the company launched its latest creation, a gender-neutral line of lunch sacks, to complement its long existing purse-style lunchbugs.
“The lunch sacks are more of a brown bag style. They’re a little more traditional for the boys,” said Ms. Anderson. And, while the design cut of the lunch sacks might appeal more to the boys, the print designs provide something for everyone’s tastes, with the availability of the five following prints: planes, frogs, trucks, ladybugs, and flowers.
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