Courtesy of potamusprefers.com
LAMBERTVILLE, NJ- Nowali, a maker of kids indoor footwear and apparel, is announcing the fall/winter expansion of its adult line of moccasins from solid navy and oatmeal colors to design patterns which are currently only offered for company’s children’s and toddlers collections.
“The primary age this product is of interest for is really between 12 to 18 months, when a child starts to walk. Pediatricians recommend footwear with a soft sole so that the foot moves and develops naturally. This is a very good product for that need,” said John Haug, president of Nowali’s New Jersey-based distribution company.
Beyond toddlers, “right now the main size range for the moccasins is for children up to six years old. We have one design that goes up to 10 years old,” added Mr. Haug.
Nowali’s design collection includes patterns such as flowers, hearts, robots, space aliens, and monkeys. Regarding the designs, Mr. Haug said, “We have customers that like certain designs that are really fashion forward and that was our inspiration.”
Courtesy of nowali.com
These collections of hand-made moccasins are constructed with materials including yarns and foxings (the material that goes around the sole of a moccasin) that comply with the Oeko-Tex Standard 100, a globally uniform testing and certification system which ensures that materials don’t contain chemicals that are potentially harmful to people and the environment.
The International Oeko-Tex Association cites some of these chemicals such as “carcinogenic dyestuffs,” formaldehyde, softeners, heavy metals, and pentachlorophenol (PCP). Mr. Haug says that the Nowali is currently working on making the soles of the moccasins Oeko-Tex compliant as well.
Nowali’s product lines also include slipper socks with rubber grips on the bottoms that received the New Parents Guide Seal of Approval last year. In addition, the company has a children’s tights and clothing line that will be expanding in the fall.
Nowali products can be found through the company’s website, or through retailers such as Greenstone’s, New York, NY, and the U.S. chain stores- Rugged Bear and Brooks Shoes for Kids.